Monday, June 22, 2015

Does LeBron's New Nike Ad Make Excuses for Him?


In LeBron's new advertisement with Nike, excuses are made for his final loss.  Instead of Nike's usual motivational quotes that don't allow for excuses, Nike does the exact opposite here.  They make it seem as if it's okay for the best basketball player in the world to lose the NBA Finals, complain almost every call, and then embarrass his coach.  Although Nike usually does great promotional work, they did not live up to expectations with their new ad.

source:
Imagine if Lebron came home to Cleveland.
Imagine if the team struggled early but finished the regular season strong.
Imagine if their big man went down, but they still found a way to power through the Eastern Conference.
Imagine if they faced the top seed in the Finals.
Imagine if they pushed Game 1 to overtime but lost another star to injury.
Imagine if everyone counted them out.
Imagine if they shocked the world and took the next two games.
Imagine if fatigue caught up with them, and they lost Games 4 and 5.
Imagine if they defied odds, logic and the basketball gods to come back and win the series in 7.
Except this isn't Hollywood. It's Cleveland.
Nothing is given. Everything is earned.

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